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Empowering Growth with Market Research

  • 2022
  • MobileNext

#technology

Project Overview

Our client, MobileNext, is an innovative mobile technology company that recently launched a new line of smartphones aimed at tech-savvy consumers.

The primary goal was to increase brand visibility, drive pre-orders, and establish MobileNext as a key player in the competitive smartphone market.

Challenges

Market Saturation

The primary goal was to increase brand visibility, drive pre-orders, and establish MobileNext as a key player in the competitive smartphone market.

Consumer Trust

The primary goal was to increase brand visibility, drive pre-orders, and establish MobileNext as a key player in the competitive smartphone market.

Differentiation

The primary goal was to increase brand visibility, drive pre-orders, and establish MobileNext as a key player in the competitive smartphone market.

Event Management

We streamline the entire event lifecycle, from conceptualization to execution, allowing you to concentrate on your core business.

Our Role

Strategy Development

We developed a multi-channel marketing strategy that included a mix of digital advertising, influencer partnerships, and experiential marketing to create buzz and drive consumer interest.

Content Creation

Created compelling video ads, product demos, and user testimonials that showcased the smartphone's unique features, such as its advanced camera system, long battery life, and sleek design.

Influencer Marketing

Partnered with tech influencers and gadget reviewers who tested and reviewed the smartphone, providing authentic endorsements that resonated with the target audience.

Experiential Marketing

Organized a series of pop-up events in major cities where consumers could experience the new smartphones firsthand, leading to immediate pre-orders and increased brand visibility.

Digital Advertising

Launched targeted ad campaigns across social media platforms, Google, and tech websites, focusing on key demographics interested in cutting-edge mobile technology.

Results in Numbers

250%

growth in social media followers and engagemen

10000

pre-orders within the first month of the campaign

2million

views on influencer reviews and unboxing videos

5000

attendees at pop-up events, with a 20% on-the-spot conversion rate to pre-orders

3million

impressions across digital channels, with a 5% click-through rate (CTR)

90%

of customers surveyed expressed high satisfaction with the product

Awards

Pinnacle 
Achievement
Excellence 
in Innovation
Visionary 
Leadership
More About this Project

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